MARKETING

BRC can plan and implement both generic advertising strategies and programs for commodity organizations as well as brand marketing strategies and programs for individual companies. This may include activities such as: development of a marketing plan, new product research and development, promotion activities, distribution strategies and public relations initiatives.

Product Development

Provide assistance and strategic advice to successfully launch new food product. Tasks include:

• Initial consumer & competitive research
• Market planning
• Packaging and labelling
• Product testing and recipe development
• Distribution strategies

Food Marketing

• Market research and planning

Development of Generic or Brand Marketing Strategies

• Assistance with implementation of plans
• Product positioning
• Development of marketing materials
• Product launches
• Promotion activities, including tradeshows

Extensive marketing assessments and plans have been undertaken for a variety of clients. Due to confidentiality, these documents not available for distribution.

Please contact us for more information